When you hear names like the “Allianz Arena” or the “Spotify Camp Nou,” you might not think immediately about money — but behind those names are huge sponsorship deals worth millions every year. Stadium naming rights have become a massive business, especially for the biggest clubs and venues on the planet.
Let’s dive into the 10 biggest stadium naming rights deals in the world — and along the way, I’ll share some cool facts that make each stadium even more legendary!
10. Emirates Stadium (Arsenal) – £5.8 million
Last but definitely not least, we have Emirates Stadium, the gorgeous home of Arsenal since 2006.
The partnership with Emirates Airline was one of the first truly massive naming deals in football history.
Fun fact: As part of the deal, Arsenal’s shirts carried the Emirates logo — making it one of the most recognizable sponsorships in world football!
9. Ulker Stadium (Fenerbahce) – £7 million
Ulker Stadium, officially known as the Şükrü Saracoğlu Stadium, is one of Turkey’s most historic football grounds.
The naming deal with food giant Ulker brought fresh investment and global attention to Fenerbahce’s home.
Fun fact: Fenerbahce was the first Turkish team to beat Manchester United — and they did it right here in Ulker Stadium!
8. Bank of Montreal (BMO) Stadium (Los Angeles FC / Angel City FC) – £7.7 million
The BMO Stadium in Los Angeles is home to two of the fastest-growing clubs in America: LAFC and Angel City FC.
It’s an ultra-modern venue right in downtown LA, made for the next generation of football (and soccer) fans.
Fun fact: It was the first open-air stadium built in LA since Dodger Stadium in 1962!
7. Riyadh Air Metropolitano (Atletico Madrid) – £8.4 million
Atlético Madrid’s home has changed names a few times — it’s now known as the Riyadh Air Metropolitano after a new sponsorship deal in 2024.
This modern stadium replaced the old Vicente Calderón and helped Atlético step into a new era of success.
Fun fact: It’s designed to be eco-friendly, using cutting-edge sustainability features like solar panels and rainwater recycling.
6. Allianz Stadium (Juventus) – £8.4 million
Juventus said goodbye to the old Stadio delle Alpi and opened their very own, super-modern Allianz Stadium in 2011.
Unlike many Italian stadiums, Juventus owns this one — a major reason why the naming rights are so valuable.
Fun fact: Juventus’ Allianz Stadium was the first club-owned stadium built in Italy after the 1930s. Talk about setting trends!
5. Signal Iduna Park (Borussia Dortmund) – £9.2 million
Welcome to Germany’s football cathedral: Signal Iduna Park, known to the locals as “Westfalenstadion.”
With its famous Yellow Wall, this stadium is home to some of the loudest and most passionate fans in world football.
Fun fact: Dortmund still officially calls it “Westfalenstadion” for UEFA matches, where commercial names are banned!
4. Mercedes-Benz Stadium (Atlanta United) – £9.2 million
In Atlanta, Mercedes-Benz Stadium isn’t just for soccer — it’s also home to the NFL’s Atlanta Falcons!
Opened in 2017, it’s one of the most futuristic stadiums ever built, featuring a retractable roof that looks like a camera shutter.
Fun fact: The stadium even has a 360-degree “halo” video board that wraps around the entire roof. It’s the largest video board in the world!
3. Allianz Arena (Bayern Munich) – £9.2 million
One of the most beautiful stadiums in the world, Allianz Arena looks like a glowing spaceship at night.
The insurance giant Allianz signed on early, giving the stadium a name that’s now famous worldwide.
Fun fact: The arena’s exterior panels can light up in different colors — red for Bayern Munich, white for the German national team, and previously blue when 1860 Munich played there!
2. Spotify Camp Nou (Barcelona) – £16.8 million
When Spotify partnered with Barcelona in 2022, it shook the football world. Part of the deal? Naming rights to the iconic Camp Nou!
This is the first time in Barça’s rich history that Camp Nou got a commercial name — a massive move as the stadium undergoes a massive renovation.
Fun fact: Spotify will use the stadium for concerts too, making the “Camp Nou” as much a music destination as a football fortress!
1. BayArena (Bayer Leverkusen) – £25.2 million
Yes, you read that right. BayArena in Germany tops the list with a stunning £25.2 million naming rights deal!
Originally called “Ulrich-Haberland-Stadion” when it opened in 1958, it got a modern facelift in the ’90s and a new name that cleverly ties into Bayer, the giant pharmaceutical company based in Leverkusen.
Fun fact: BayArena was one of the first “pure” football stadiums in Germany without an athletics track — way ahead of its time!
Stadium naming rights aren’t just about slapping a brand name on a building — they help clubs build new stadiums, renovate old ones, and stay competitive at the highest level.
Which of these stadiums would you still call by its “old” name? (Looking at you, Camp Nou fans!)
biggest stadium naming rights, largest stadium sponsorship deals, stadium naming rights 2025, top stadium sponsorships football, famous stadiums naming rights
, football stadium sponsorship deals, naming rights stadium deals, tadium naming rights rankings.
